Organisers of the 2017 Mercedes-Benz Fashion Festival Brisbane have launched a new online initiative following news that the event had completely sold out.
For the first time the Fashion Festival will run a Facebook Live Stream of every runway show.
The live feed will be produced in partnership with Brisbane City Council and will allow audiences both nationally and internationally to view every moment from the runway.
Runway shows are not the only live stream being made available, with in-depth festival films, produced by TPD Media, being hosted by Australian actress, model, presenter, and Miss World Australia 2014, Courtney Thorpe.
On-site at Old Government House, Courtney will take audiences backstage for a first look at the hair and makeup directions for the shows.
Thorpe expressed her excitement for the event, as well as the new initiative put in place.
“MBFF is the most iconic event in the Brisbane fashion calendar, so to be part of its return this year is such an honour.
“We have incredibly talented members of the industry right here in Brisbane, so to be able to share that with a world of online viewers is really exciting.
"I also love that I will get to take viewers behind the scenes of the shows and give an all access view of this amazing event.”
Brisbane lord mayor Graham Quirk said the event was important in raising awareness for city’s fashion capabilities, which as a creative industry are considered a growth sector under the Brisbane 2022 New World City Action Plan.
“I congratulate the organisers for attracting a capacity crowd to this event and taking the initiative through the Live Stream of showcasing Brisbane’s creativity to a national audience and potentially overseas."