After two decades working for Australia's biggest brands, a designer has branched out for a new, intimate venture.
Luxury intimates brand Palindrome will launch online and selected Myer stores this month.
The brand is headed by Sydney local Marie Savvas.
Prior to launching Palindrome, Savvas was design director for Pleasure State Couture and buyer/designer at Bras N Things.
Savvas said she wanted to create a label which delivered 'everyday luxury' and blurred the line between outerwear and innerwear.
The launch collection features a range of lingerie and loungewear pieces and a custome-made 'identi-FIT' system.
Highlights include suspenders and corsets crafted using woven satin and gold metal fittings; camisoles and loungepants made from stretch woven satin and lace and; digital print sets in stretch satin.
The launch campaign 'The Lion Heart' was styled by Mikey Ayoubi and shot by Pierre Toussaint.
