Australian eCommerce platfrom Catch Group has salvaged Pumpkin Patch.
Catch Group has acquired the brand and intellectual property assets - including database, local and international trademarks, product designs and innovations - for an undisclosed sum.
Catch Group chief Nati Harpaz confirmed the brand will live on.
"There is a strong history of passion for the Pumpkin Patch brand locally and internationally. As parents of kids who wear and love Pumpkin Patch we couldn’t just sit back and let the brand disappear."
Catch Group owns and operates CatchOfTheDay, Scoopon, GroceryRun and Mumgo.
The acquisition supports the Catch Group’s renewed vision to secure more premium brands.
These will be either retailed as stand alone online stores or sold across the Group’s portfolio of online shopping sites.
“There is a strong history of passion for the Pumpkin Patch brand locally and internationally. As parents of kids who wear and love Pumpkin Patch we couldn’t just sit back and let the brand disappear,” said Nati Harpaz, CEO, Catch Group.
Pumpkin Patch was founded in New Zealand in 1990 and quickly grew its position internationally as a premium childrenswear retailer, before closing all of its retail stores in 2016.
Catch Group is working towards an early FY 2017 relaunch of the brand and its online stores.
This includes the release of a new line of clothing that focuses on high quality fabrics and innovative designs.
“We have engaged top designers and product experts to help us build a beautiful range of Pumpkin Patch apparel which will remain true to its heritage but at the same time bring a stronger sense of fashion and product innovation to the brand," Harpaz said.
“Strategically this deal supports our renewed vision to grow the number of premium brands on offer and achieve scale by expanding into new categories and growing customer numbers.
In the last six months, Catch Group has seen more than 10% growth in top line sales and more than 30% increase in gross profit due to better merchandising, promotions and smart customer acquisition strategies.