Puma Oceania has unveiled its latest campaign with Australasian ambassador Israel ‘The Last Stylebender’ Adesanya.
The UFC Middlewight Champion fronts the brand's Fade Pack campaign, which showcases the new high performance training collection.
Speaking on the new collection, Puma said the range offers consumers fashion-forward, high performance wear.
"Fade Pack has been specifically designed to cater to intense training that keeps you light on your feet and able to go hard in the gym," Puma said in a statement.
"The pack features a full apparel look with sweat-wicking dryCELL tech and an edgy, ombré design," the brand said.
Adesanya has already shared the campaign video to his Instagram, Facebook and Twitter and has clocked over 269,000 likes combined.
The collection features shoes, shorts, t-shirts, tracksuit pants, hoodies, a tank top and a training jacket.
The Puma Fade Pack collection is available now online and in select stores and retails for between $45 and $120.