Puma has launched its first Forever Faster flagshop store in Australia at Melbourne Central.
Spanning 120sqm the space includes the brand's performance and sportstyle collections alongside its collaborative ranges such as FENTY by Rihanna showcased at New York Fashion Week (NYFW).
Melbourne Central will join a host of other global cities housing Puma's Forever Faster retail concept.
The brand currently operates a global Forever Faster network with recent rollouts in Shanghai, Dubai, Moscow, Mexico City and Cape Town.
Puma Oceania area marketing manager Emma Mulligan confirmed that Sydney is next on the agenda for its growth strategy.
“We’re thrilled about the opening of our first ever Forever Faster flagship store in Melbourne, Australia, which features the best of PUMA’s products and makes our new brand mission of being the fastest sports brand in the world tangible for our consumers.”
“With the opening of this state-of-the-art store we are taking the next step in Oceania to implement our new global retail strategy and look to roll out several stand alone full price retail stores in Australia and New Zealand, with the second store set to open in Sydney, NSW in the coming months.”