Pretty Ballerinas is set to open at Melbourne's Chadstone on December 1.
The footwear brand launched its first Australia store at Westfield Sydney last year.
Pretty Ballerinas COO Nina Gai-Till said that there are major benefits for international retailers setting up shop in Australia.
Gai-Till said a vertical strategy for the market made sense.
“With an ambitious implementation strategy to roll out a defined number of stores, it is essential to control as many logistical elements as possible, from the ground up.
“Also, it makes great financial sense to go the vertical integration route as it is easier to manage costs.”
Gai-Till said Australia also presented cross-market opportunities.
“It is fascinating to see how much the Asian tourist impacts sales in central CBD locations,” Gai-Till says.
“We were also enchanted to discover how incredibly fashion forward our Australian and New Zealand customers are, particularly within a broadened age group.
"Also, the focus on health and leisure works very well for our brand of ballerina flats.
“We find that the market itself is very flexible in terms of implementing branding strategies, and that there is a strong purchase ethic dedicated to quality goods.”