All of the major Australian fashion sites saw growth for the first five months of this year compared to 2019, according to exclusive data analysis conducted for Ragtrader.com.au.
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Global marketing director Olga Andrienko said the data indicated a trend towards local brand support.
Country Road led at 49.3% growth, followed by Decjuba which saw an increase of 35.9%, Bonds at 32.3%, Portmans at 19.5% and Witchery, which achieved 19.5% growth since the time last year.
In terms of growth from April to May 2020, the best performer was Portmans at 41.4%, followed by Decjuba at 30.2% growth and then The Iconic at 11.9%, Country Road at 9.8% and Bonds at 9.7%.
“None of the Australian brands saw negative growth in any of the periods our online fashion study compared, so this could mean there has been a trend towards Australians being more loyal to their local brands,” Andrienko said.
In May, The Iconic zoomed ahead with over 7 million visits.
For a full data breakdown, including Australian uptake of global brands, see our July edition.