• PETER ALEXANDER: Crown glory.
    PETER ALEXANDER: Crown glory.
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Designer sleepwear brand Peter Alexander continues to "significantly outperform the broader retail market".

That is according to parent company Premier Investments, which today reported sales growth of 21.4 per cent for the brand in fiscal 2014.

Across Australia, eight new standalone stores were opened, nine concession stores
were launched and a further four stores were expanded to larger formats.

Expanded childrenswear merchandising fixtures were also added to 27 stores to support the significant growth in this category during the year.

Premier Retail intends to open four new Peter Alexander stores in Australia and two
new stores in New Zealand before Christmas.

The company is targeting between five and 10 new stores in Australia during fiscal 2015 and fiscal 2016 and between three and five stores in New Zealand over the same time frame.

It will also invest in refurbishments for Westfield Sydney, Chadstone, Doncaster and The Ivy.

This will include lighting upgrades, larger counters and improved point of sale equipment in existing high volume key locations.

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