Pandora Jewelry has launched a marketing campaign spanning cars, social media and a $338 bracelet.
Next month, Pandora will unleash four brightly coloured minis onto the streets of Sydney and Melbourne.
The initiative is part of its 'Do' campaign, with cars themed Do Shine, Do Bloom, Do Celebrate and Do Love.
The cars will be at Macquarie Shopping Centre in Sydney from 30 March to 2 April, and at Chadstone Shopping Centre in Melbourne from 27 April to 30 April.
Shoppers can enter the competition by spotting the minis at one of the shopping centres, snapping a selfie with a Mini holding a personalised message, and sharing the image on Pandora’s Facebook wall with the #DOPANDORA hashtag.
Four bracelets, valued up $338 RRP each, will be given away at each location to the most creative images.
Shoppers who also upload their photo to Instagram with the #DOPANDORA hashtag can get their photo printed in the centre.
Pandora's jewellery collection features charms, bracelets, statement and stackable rings, necklaces and earrings.