Jewelry brand Pandora has announced its latest charitable initiative aimed toward supporting projects around women’s health, empowerment and equality.
For each purchase made from the online store, Pandora will donate $1 to one of three charities; Look Good Feel Better, Women's Community Shelters and Dress for Success.
Following checkout, customers are invited to choose which of the three charities they wish to donate to, with the option for further donation also made available.
If a customer does not specify a chosen charity, Pandora will still make a $1 donation to one of the charities, selected at random.
Pandora MD ANZ Mikael Kruse Jensen said the brand was proud to be supporting charitable causes, particularly those aimed at supporting women's issues.
“Pandora is passionate about supporting causes which improve the lives of women and children in Australia and around the world. We’re proud to expand our commitment and make a positive impact with this initiative."
The platform, hosted by i=Change, allows customers to see their donation in real-time and to track how much Pandora has raised, with 100% of the donations going to the charities.