P.E Nation and the Sydney Dance Company have teamed up on the Movement in May campaign which highlights movement and wellbeing.
The campaign focuses on celebrating dance, the human form and mental and physical health.
It profiles three women – Chloe Leong, Charmene Yap and Linda Gamblin – who are former or current Company dancers that teach in Sydney Dance Company’s Virtual Studio.
In a series of interviews, accompanied by photography of the dancers wearing new season P.E Nation activewear, the dancers share what drives them and how dance – especially during COVID-19 – has helped them and many others maintain a positive approach to life.
Yap said it was an honour to be featured in the new campaign.
"It is a real privilege to be featured in the Movement in May content feature with P.E Nation.
"During COVID-19, movement is more important to mental and physical health than ever before.
"Movement is such an integral part of who we are as humans. We are physical beings.
"Pip and Claire’s philosophy that movement and motion are the medicine for life and bring about change is so aligned to our vision at Sydney Dance Company.
"I am delighted that we have been able to creatively work with P.E Nation to share Sydney Dance Company’s Virtual Studio with P.E Nation and their customers," she said.
The campaign can be viewed on the P.E Nation and Sydney Dance Company websites and socials.