P.E Nation will make half of its range more sustainable by the first quarter of 2020.
Dubbed 'The Conscious Nation', the intiative will see the brand implement a range of environmental strategies across production, packaging and delivery.
It will follow the release of its first ever recycled athleisure set tomorrow.
P.E Nation is set to drop an additional seven sustainable pieces in October 2019 as part of the Q4 launch.
This next instalment will consist of the ‘Flex It’ set, along with two new sports bras and three leggings, incorporating sustainable and recycled materials.
In addition to fabric-based improvements, P.E Nation is transitioning all packaging to be fully recyclable by the end of 2019.
Already using compostable envelopes and satchels, the brand will also use recyclable cardboard boxes and drawstring bags made from rPET (material made using recycled PET plastic) to further reduce their environmental impact.
The brand has re-designed all swing tags and labelling, which will come into effect by late 2019.
Recycled cardboards and post-consumer waste plastics (rPET) will be introduced for all swing tags, while woven and care labels will be comprised of 100% recycled polyester yarns.
Heat press printing will be introduced by Q1 2020 to further reduce environmental impact.
P.E Nation’s patches also will be made from recycled materials, appearing on the sleeves of jackets and sweats throughout the range.
P.E Nation is part of a group that is an AB member of SEDEX - an organisation dedicated to driving improvements in ethical and responsible business practices in global supply chain and Amfori Bepi - which provides a range of services that enable companies to drive focused, environmental improvements in their supply chain, and to trade with purpose.
Tomorrow, the brand will launch its first ever recycled athleisure set.
The 'Strike Set' is made from sustainable techno-fabric, ‘Vita Power by Carvico’.
In addition to performance fabric attributes, Vita Power by Carvico is made of econyl regenerated nylon.
Econyl uses synthetic waste such as fishing nets to generate a new nylon yarn.
It is not the brand's first initiative in this space, having launched a range of organic cotton tanks and tees in July 2019.
Co-founder Pip Edwards said this is a longstanding commitment.
“As a brand, we are deeply committed to our people and the planet. The ongoing development of our social and environmental strategy is of great importance.
"Our goal is to implement social and environmental practices across the whole business to ensure that we are delivering conscious fashion all the way from the supply chain directly to the customer.”