Eyewear brand Oscar Wylee will open its second bricks-and-mortar this week in Sydney's Chatswood.
The opening comes after the company revealed that a staggering 60% of its customers utilising its 'Home Try On' program reside in Northern Sydney.
The program allows consumers the option to trial five pairs of frames at home before purchasing.
Whilst the company divulged that the majority of its sales are derived from its e-commerce platform, the decision to expand to bricks-and-mortar has been executed to fuel growth.
Oscar Wylee offers a range of mens and womens opitcal glasses and sunglasses with price points ranging from around $99-$149.
The store is set to open this Wednesday October 14.