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OrotonGroup has reaped the benefits of a radical transformation, growing its full year profit by 16 per cent.

OrotonGroup recorded net profit of $8.3 million in 2013/14 compared to $7.1 million in the previous year.

Group revenue grew 26 per cent to $124.9 million, with like for like sales growth for Oroton lifting eight per cent.

This was compared to a four per cent drop in the previous year.

CEO Mark Newman said the result comes after a period of change, following the end of its licensing agreement with Ralph Lauren. 

The Group also recently acquired rights for Gap and Brooks Brothers in Australia.

"FY2014 was the beginning of a period of transformational investment for the Group as we completed our first year of the post Ralph Lauren era and successfully integrated the GAP brand from November 2013 and launched our Brooks Brothers Joint Venture in February 2014.

"FY15 will be a year of transformation for the Oroton brand as we focus on building a true attainable luxury positioning, with reduced discounting and focus on quality margin generation."

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