Oroton could be sold off, refinancied or recapitalised.
Those are three options the retailer has presented in a trading update to the market, as it undergoes a strategic review.
Oroton Group announced it had engaged investment bank Moelis & Company to undertake the review on May 17.
"Oroton Group's Board has decided it is appropriate to commence a formal process in response to the interest received to explore these options and to invite additional parties to participate in the process," Oroton Group said it a statement.
Oroton has a $35 million facility with Westpac, expiring in May 2018, and is in ongoing discussions on the terms of the lending.
Majority shareholder and former director J Will Cavers has extended a provision of up to $3 million credit support of its working capital facility with Westpac.