David Jones, Bassike, Zimmermann and a legion of local brands are all pushing online sales today.
The annual Vogue Online Shopping Night will kick off from 12pm today and close at 12am.
The annual activation offers consumers a range of discounts and incentives to shop online with participating brands and retailers.
The event is typically held twice-yearly in April and October.
Participating retailers this year include David Jones, Cue, Forever New, Lorna Jane, French Connection and General Pants.
Meanwhile, designers span Zimmermann, Aje, Josh Goot and Nicola Finetti.
Incentives include between 10 - 25 per cent off products, free shipping and free gifts.