Dotti has posted a 61 per cent growth in online sales for the financial year, with Portmans up by 39 per cent.
The sales growth was revealed today in a profit update from parent company Premier Investments.
Premier Retail's online sales grew 30.5 per cent for fiscal 2014, with momentum building in the second half at 37.5 per cent.
The company has been investing in areas such as online stock availability, affiliate marketing, re-targeting emails, e-gift cards, site optimisation, customer service and delivery arrangements.
During the year, Premier successfully launched peteralexander.co.nz (desktop and
mobile) with the ability to fulfil orders for New Zealand customers quickly from the
New Zealand distribution centre.
Premier Retail also launched a “store to door” service across its portfolio of brands, allowing teams to fulfil on sales opportunities in-store with items that are out of stock.
Portmans is currently trialling a “click and collect” service in Victoria which, if
successful in driving new sales, may provide further growth opportunities for the
group.
Premier Retail has invested in a new Australian national distribution centre to support the business’ continued online growth aspirations.
Construction of the new centre was completed in fiscal 2014, with internal fitout and commissioning well advanced.
Three brands are currently operating from the new facility including Dotti, Just Jeans and
Jacqui E.
Non-recurring investment costs of $4.5 million were incurred for the site, with Premier Retail forecasting cost savings of more than $2 million per year within the first three years of operation.