New Zealand menswear brand I Love Ugly will launch its debut collection of jewellery online and in stores this week.
Featuring three different ring designs the range has been crafted from a cast and handfinished by Meadowlark which means each ring sold will offer a unique distressed finish.
In addition each ring will come with a handgraved quote on the inside made in oxidised silver.
Its triangle logo ring will head to market as the range's premium piece and will be available in 18K gold for US$2110.
The oxidised silver ring will be priced from US$255-$355.
I Love Ugly will launch its jewellery range online today and will land in Australian, New Zealand and US flagship stores tomorrow.
It currently operates global retail spaces in Melbourne, Sydney and LA as well as New Zealand.