Sarah Murdoch, Josh Goot, Terry Biviano, Sarah Jane-Clarke and millionaire John Symonds will be at the launch of a new online store today.
Modesportif.com is the retail venture of Deborah Symonds, daughter of entrepreneurial business mogul John Symonds.
The site has been backed by a host of luxury leisurewear and sportswear brands including 3.1 Phillip Lim, Kenzo, MM6 Maison Martin Margiela, Adidas by Stella McCartney, DRKSHDW by Rick Owens and Valentino's range of sneakers and bags.
Current stock includes t-shirts, shorts, pants, leggings, bags and shoes, with price points from $60-$800.
The official launch will take place today at Paramount House in Sydney, with a number of prolific industry guests in attendance, including Josh Goot, Kit Willow and Sass & Bide co-founder Sarah-Jane Clarke.
The site is said to have a strong underpinning of health and wellbeing reflected through the range of luxury products available, as well as on the Mode Sportif blog which gained a fervent following.