Nike Australia has debuted its new store in George Street, Sydney.
The site is the home of New South Wales’ first three-level Nike store.
It features Nike+ Running Trial Zones, a pant hemming service, specialised bra-fitting service and an Australian first of in-store Snkr Services.
Globally, Snkr Services treats customers to special sneaker pedicures and customisation services.
The store also boasts Sydney-specific design elements and an expansive collection of Nike footwear, apparel and accessories.
This is the latest localised missive by Nike Australia, which recently launched its first domestic campaign in 10 years.