• NET-A-PORTER: Australia bound.
    NET-A-PORTER: Australia bound.

Online luxury fashion giant Net-A-Porter is the latest to appoint a dedicated PR agency for the local market.

MCMPR will work with the etailer on a tailored brand and communications strategy for Australia.

This follows similar appointments by international powerbrokers my-wardrobe.com, matchesfashion.com, asos.com and shopbop.com.

All five etailers consider Australia among their top five global markets for sales.

Asos reported sales of £136.9m ($211.52m) in the three months to June 30 this year, up 31 per cent compared with the same period a year ago.

This was bolstered by a 61 per cent rise in sales to Asia and Australia to £43.5m (AU$67.21m).

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