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Myer has revealed its results from its Instagram advertising campaign for the spring/summer 2017 women's collection.

The six-day campaign was targeted to a broad audience of women in Australia aged between 18-54 through canvas ads in stories.

The statistics released by Myer reports the campaign achieved a x2.2 return on ad spend and reached more than 852,000 women with an average view length of 17.1 seconds.

Myer brand, marketing and loyalty executive general manager Michael Scott said that the company felt it important to reach customers through mobile formats.

“Canvas ads in Instagram stories gave us the opportunity to give our customers access to exclusive and premium content from our spring/summer '17 fashion launch events in an immersive mobile format.”

Myer's announcement comes a month after Country Road announced their results of advertising through social media, where they announced an x18.2 return on ad spending.

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