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Melbourne-based design house Brand Collective has announced a big new venture.

The company has launched a plus-size menswear line, Hammersmith.

The brand will be available from Myer stores and via hammersmithclothing.com.

Hammersmith has been launched in partnership with former Western Bulldogs, St Kilda and Sydney Swans star Barry Hall.

Hammersmith will be available in sizes XL to 7XL for shirting with sizes 38 to 48 for bottoms.

Prices from the launch collection start at $39.95 for a cotton tank to $99.95 for a chino.

Hammersmith representative Sarah Ryan said the venture will tap into an underserviced market.

“In Australia, the average man is now a size XL which is often the maximum size most fashion brands offer."

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