Mosaic Brands has taken Noni B and Rockmans overseas, launching digital sites for the brands in the US.
The expansion of the brands to the US comes after the Group witnessed strong digital sales in FY21, witnessing a 19% lift in eCommerce sales, accounting for 19% of total sales.
"When you look at the shopping behaviours of the over 50s customer globally, it highlights how swiftly this demographic is moving to the online space," Mosaic Brands CEO Scott Evans said.
"Early in the pandemic this trend gained even more ground when you look at what was happening in the heavily COVID-impacted US and UK retail sectors where this customer accelerated to be the fastest growth segment in the online space.
"Retail data group NPD reported that US consumers 65 and older, on average, spent a total of US$1,615 online from January to October 2020, a 49% increase from a year earlier, making them the fastest-growing cohort of online shoppers and the natural digital expansion for these two Australian brands," he said.
The launch of Noni B and Rockmans internationally marks the beginning of further expansion for the Group, which has plans to take its other brands to the US, as well as the UK and Canada over the next 12 months.
"Mosaic is all about giving our customer everything she wants, where she wants it, when she wants it - now this includes internationally," Evans added.
"Noni B curates classic, timeless collections, while Rockmans is all about on trend styles at a value price.
"We're very excited to be sharing our unique ranges internationally," he said.
Mosaic Brands comprises of brands Millers, W. Lane, EziBuy, Crossroads, Autograph, Rivers, Beme, Rockmans and Noni B.