• Melbourne Watch Company x Cox Architecture
    Melbourne Watch Company x Cox Architecture
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Luxury watch brand the Melbourne Watch Company have announced a collaboration with prestigious international design firm, Cox Architecture, to design a new watch.

Both companies are working toward a design that remains aesthetically pleasing but is also reflective of the character and structure of Melbourne.

Now in the initial development stage, the materials, fabrication and movement parameters are currently being tested, with the goal to ensure the final product remains within the ‘affordable premium’ range.

Cox Architecture’s head of marketing and communications Cliff Nichols said the partnership came about through mutual interests in design and the city of Melbourne.

“Our mutual interests in design and our city represented a wonderful opportunity for collaborating and learning. The results are not merely aesthetic."

Cox Architecture have been responsible for some of Melbourne's most iconic projects, including the design of AAMI Park stadium.

The Melbourne Watch Company x Cox Architecture watch will be released Q3 2017.

 

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