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Caroline (Ralph) Ralphsmith has been announced as the new CEO of the Paypal Melbourne Fashion Festival.

Ralph has been on the board of the PayPal Melbourne Fashion Festival since last October.

She has held the position of CEO at Fed Square since February 2021, where she oversaw the creation of a new Fed Square strategy to facilitate the implementation of the Fed Square Government Review recommendations.

Prior to joining Fed Square, Ralph held the role of Executive General Manager, Customer Engagement at the Victoria Racing Club.

There, she established the organisation’s customer strategy and oversaw the marketing, communications and event management globally.

Prior to this, she held senior roles at NAB and Insurance Australia Group, was CEO and Founder of Bizmarket Pty Ltd and worked in management consulting in organisations such as McKinsey & Co.

Her appointment comes as the Festival Board of Directors embark on the rollout of a ‘5 Year Strategic Plan’ in collaboration with the Victorian Government to further enhance Destination Melbourne, The Fashion Capital of Australia.

“We are very pleased to welcome Ralph as new CEO, at a pivotal time when we are embracing a new era of opportunity and growth for the festival," Board Chair Launa Inman said.

"Ralph brings the depth and breadth of expertise and leadership essential for optimizing our ambitions."

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