Jewellery retailer, Swarovski, has opened a new retail store in Melbourne Central shopping centre, bringing the 'Crystal Forest' concept to one of Melbourne's busiest shopping hubs.
The new store becomes part of the 2,500 strong global store footprint Swarovski currently boasts. The 'Crystal Forest' is a retail concept which the business introduced to reflect and express the company's identity, values and connection with nature, while simultaneously highlighting the infinite possibilities of crystals.
Member of the Swarovski executive board, Robert Buchbauer, said that the store design reflects the brand's committment to giving customer's a special experience in the store.
"Our store design is not only a tremendous illustration of Swarovski’s contemporary vision and taste for design, this environment is perfect for us to share our commitment to excellence, a sense of creativity, surprise and delight," he said.
On the opening day, Swarovski is offering Be Swarovski and/or Swarovski Crystal Society (SCS) members a pair of rose gold hexagon earrings with any purchase.
The Melbourne Central Swarovski store will open on April 26.