Kerrie McCallum has been appointed editor-in-chief of the Sunday Magazine, ending industry speculation she has been poached for the launch of Elle Australia.
McCallum is set to leave her current role as InStyle Australia editor in October, when she will start her new position at the weekly magazine.
She will be responsible for the Sunday Magazine brand across print and a new digital platform.
McCallum has 18 years worth of publishing experience, with the last four years spent at Pacific Magazines' InStyle Australia.
She was responsible for launching InStyle's inaugural Women of Style Awards in 2009, which celebrated female talent across a range of disciplines.
Prior to this, McCallum edited Shop Til You Drop for five years and has been published across Vogue Australia, Harper's Bazaar Australia, Elle, Madison, The Australian and The Sunday Mail.
ragtrader.com.au reported on McCallum's decision to leave InStyle Australia earlier this week, prompting rife speculation she had been poached to edit the Australian edition of Elle.
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