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Australian fashion masthead Marie Claire is getting into product.

Pacific Magazines is extending its Marie Claire and Girlfriend brands with the launch of subscription sampling boxes in an effort to boost magazine subs and offer advertisers another channel to reach its female readers.

Subscription sampling boxes are growing in Australia with brands like Bella Box and Red Paw Paw gaining traction. PacMags thinks Marie Claire is the first magazine brand to put its name to such an offering.

Marie Claire is currently calling for subscriptions for The Parcel, which according to the brand will be “a luxury box containing deluxe beauty samples chosen for you by our editors and delivered to your door four times a year.”

The per box cost is $25 a quarter with the brand claiming the contents of each box is valued at over $100.

There are currently several subscription options including paying individually for the box alone as well as receiving it as a bundle alongside a 12 month subscription to Marie Claire for $149.

The spring edit of The Parcel will be delivered in October and will include products from Lancôme, O.P.I, Revlon, L’Oréal Paris and Benefit Cosmetics.

A sampling box for Pacific Magazines' magazine targeting teenage girls, Girlfriend, is also coming soon.

Samples have long been a part of printed magazines but Marie Claire will be aiming to strengthen its offer with advertisers by offering both in-print ads as well as physical products that readers can trial as well as better measurement. It also offers a new revenue stream.

This story first appeared on sister website adnews.com.au.

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