Online fashion retailer Brands Exclusive has launched a monthly online magazine this morning, which is the latest instalment of the site’s brand overhaul.
The first issue of The Exclusive magazine is available online (brandsexclusive.com.au/magazine/), with super model Robyn Lawley gracing the cover.
The magazine is free to Brands Exclusive members.
Brands Exclusive CEO Alexandra Mills is hoping the magazine will excite both customers and brand partners.
"We want to share exclusive stories about fashion, beauty, style influencers and trends with our members, and we also wanted to create a place where we can tell our brand partners’ stories in style," Mills said.
"Brands Exclusive is no longer just a fashion retailer, it is an exciting fashion experience. And we didn’t feel we could achieve this without creating a new visual home and creating premium content for our members."
Brands Exclusive underwent a major relaunch this year, complete with a new direction to add more premium fashion brands to its offering.
Brands Exclusive was acquired by the AussieCommerce Group in February 2014.
"Across the AussieCommerce Group, we have over six million members so it’s a great platform for cross promotion across our brands," Mills said.