Online luxury retailer My Chameleon has relaunched its site and introduced a mobile platform.
The etailer, which launched in 2009, has introduced a new responsive website and a streamlined mobile experience.
The new store includes quick ‘Add to Cart’ options, two step checkout process, the ability for customers to curate their own wish list and tailor their own browsing experience through advanced search and
filter options.
Shipping options have been enhanced and payment tools have been expanded to include buy now, pay later payment choices.
Director Giselle Farhat said with over 60% of My Chameleon’s visitors accessing the site through a mobile device, there was a growing need to create a more streamlined mobile experience.
An expansion of editorial content will also highlight essential products, key trends, interviews, places to visit, exclusive shoots and collaborations with key partners.