Eyewear retailer George & Matilda has now rolled out over 50 practices across Australia.
The retailer hit the mark this month with recent additions in New South Wales and Victoria.
George & Matilda offers a private label brand, as well as styles from Bulgari, Calvin Klein, Gucci and Ray Ban.
George & Matilda was founded by Luxottica ex-chief Chris Beer in 2016.
The collective aims to level the playing field to support independent and local practices, uniting optometrists across Australia with the latest in eyecare technology, marketing and supply chain platforms.
Beer held the position of Luxottica Retail Asia Pacific CEO from 2007 to 2015.
At the time, the company had a turnover of A$1.1 billion, 8,500 staff, and 1,450 retail stores across multiple brands and markets.
He oversaw Australia and New Zealand, as well as its sunglass operations in China, Singapore, Hong Kong, the Philippines, Thailand and South Africa.