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A British clothing giant with £260 million (AU$463 million) in annual sales is launching down under. 

Boden has launched a dedicated e-commerce portal for the Australian market.

The site, www.bodenclothing.com.au, features a full selection of men's, women's, children's and baby products.

Boden offers pricing in local currency and guarantees delivery in three to five days.

The brand has launched with the SS14 season, offering apparel, accessories and footwear.

Women's dresses peak at $228; coats at $288; footwear at $269 and accessories at $258.

Boden has sales of over £260 million (AU$463 million) and ships over 100,000 products a week from warehouses in Leicester and Pittston.

Boden launched as a mail order company in 1991 and opened its first online store in 1999.

Online sales now represent 90 per cent of all orders for the business.

Boden designs all products and prints in its North Acton headquarters in London.

The company has over 210,000 Facebook fans, 51,000 Pinterest followers, 30,000 Twitter fans and 24,000 followers on Instagram.

Two years ago, it launched an iPad app to let customers explore and purchase its range in a magazine format. 

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