A new Australian online price comparison and aggregator platform, Little Birdie, has officially launched.
The platform, which labels itself as the new 'homepage for online shopping', is on a mission to become the first place Australians begin their online shopping journey.
Little Birdie brings together the latest price drops, sale events and exclusive offers from brands including Adore Beauty, Amazon, Lululemon, Nike, Bonds, The Iconic, Adairs, Cotton On, Dan Murphy's, Lego, Hype DC and more.
The platform launched with 70 million products to search, compare and track, with shoppers able to click through to access the deals from each brand.
Additionally, Aussies will be able to access a personalised selection of offers from their favourite brands, based on their interests.
Little Birdie CEO Jon Beros said the platform offers Aussies a new and more convenient way to shop.
"We all know that feeling of trawling webpage to webpage trying to find and compare products and offers, only to accidentally close the wrong tab and risk missing out on the best price.
"Little Birdie is a smarter and more convenient way to shop, and there’s no doubt it will become a daily habit for savvy shoppers.
"To celebrate the launch of Little Birdie, Aussies can enjoy a range of exclusive offers on some of Australia’s favourite brands and products," he said.
To support its launch, Little Birdie received an investment from the Commonwealth Bank earlier this year.
This investment will see Commonwealth Bank promote Little Birdie to its customers through its app and other channels.
"Through our investment in Little Birdie, we're excited to bring the best online shopping experiences to millions of CBA customers," CBA executive general manager Kate Crous said.
"Already we've started contacting CBA customers so they know where to start their online shopping journey.
"And we look forward to letting more of our customers know about Little Birdie so they can access this great online shopping experience.
"We're currently working on enhancing the shopping experience for our customers by bringing Little Birdie offers into our CommBank app.
"This will help to keep our customers updated on the latest updates and exclusive offers," she said.
To celebrate its launch, Little Birdie offered shoppers a range of member-only offers.
The idea for Little Birdie was conceived by Jon Beros, Kalman Polak, Guy Polak and Russell Proud.