Damien Woolnough has been appointed as editor-in-chief of fashion publication L'Officiel Australia.
Woolnough will leave his position as deputy editor at ELLE Australia which he secured following the title's launch in 2013.
He brings with him more than 20 years experience in fashion publishing across magazines, newspapers and digital as the first editor of vogue.com.au and fashion editor at The Australian.
Woolnough has also worked for InStyle and Harper's Bazaar.
L'Officiel Australia CEO and publisher Dimitri Voronstov said that the team is thrilled to have Woolnough lead the magazine's editorial team.
“Damien’s wealth of experience covers luxury across fashion, design, art and travel.
“These are all key pillars of this international brand.
“His respected understanding of luxury in the Australian market is an asset to L’Officiel.
“We are thrilled to welcome Damien as our new Editor-in-Chief as we continue to grow across print and digital in 2016.”
Woolnough will split his role between Sydney and Melbourne and hopes to maintain and develop the brand's prestige.
"I am thrilled to be joining the team at L'Officiel Australia.
“This prestigious brand with nearly 100 years of heritage occupies a position of style and strength when it comes to fashion through the filter of true luxury.
“There is a discerning local audience out there hungry for this point of view and I look forward to helping deliver the message of living a more fashionable and fantastic life."
He will commence the role in November 17 2015.
L'Officiel first launched in Paris in 1921 and is owned by Paris-based Jalou Media Group.
Melbourne-based Cielo Publishing secured licensing for its Australian edition in December 2014 marking the magazine's 26th international edition.