Kmart Australia has brought back its virtual queuing system to manage website traffic during the Black Friday sales.
According to a Kmart spokesperson, the business implemented the system to ensure a fair and seamless shopping experience for all during high-traffic periods.
"During these unprecedented times as we deliver our everyday items to customers during a period they need it the most, we have experienced a huge spike in the volume of our online visitors," the spokesperson said in April.
"In response to the increase in traffic, our team has been working hard to manage the additional demand without compromising the Kmart online functionality and customer journey.
"We have begun a process of improving systems so customers can have minimal interruptions during high peak periods and have also begun trialling a new online queuing system to assist in customer flow during peak traffic periods and to ensure our customers have a fair and seamless shopping experience whilst shopping with Kmart.
"We recognise that this is a new temporary way of online shopping at Kmart to help manage the additional traffic," the spokesperson said.
However, Kmart has recently been making headlines for another reason; it is stocking luxury labels including Louis Vuitton, Dior and Prada.
The retailer has launched a range of hard cover, coffee-table books from the luxury labels, priced at $49, for the Black Friday sales weekend.
