• Kardashian Kollection for Sears: Ad campaign, shot by photographer Annie Leibovitz.
    Kardashian Kollection for Sears: Ad campaign, shot by photographer Annie Leibovitz.

Australian-based apparel company Jupi Corporation has revealed it is close to launching a US-based blockbuster collection here.

The company teamed with socialite sisters Kourtney, Khloé and Kim Kardashian in 2010 to create an exclusive collection for US retailer Sears.

It has since launched an Australian Kardashian Kollection handbag range with manufacturer Bagsac.

However, Jupi Corporation president Bruno Schiavi said the company is now ready to expand the Kardashian Kollection with the addition of an Australian apparel and accessories line, set to launch in November.

As previously reported in Ragtrader [May 2012], the debut apparel collection will include three versatile denim styles and will launch alongside the 2012 Resort collection including maxi dresses, jumpsuits and boyfriend tees.

Price points will range from $50 to $70, with signature bodycon dresses to be sold at $100.

Kardashian Kollection Intimates will also be available exclusively in Australia at Bras N Things nationally from November 2012, with a Kardashian Kollection Jewellery & Sunglasses range to be added and distributed in Australia via Equip outlets.

Commenting in the imminent launch Schiavi said the extension of the Kardashian Kollection was based on the success of the brand since its initial release in Australia.

“Kourtney, Kim and Khloé have an innate feel for fashion and trends proven by the growing demand and rapid expansion of the Kardashian Kollection,” he said.

“In Australia the handbag range has sold extremely well, demonstrating Australian women love the brand, so we look forward to offering fans the jewellery, denim, lingerie and sunglasses through local retailers.”

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