Qantas has added four department stores, seven fashion retailers and two electronic outfits to its online mall.
J Crew, Bloomingdales, Marks & Spencer and Saks Fifth Avenue are among key international additions this month.
Qantas Loyalty CEO Lesley Grant said the move will give local customers access to major global brands.
"The Online Mall is proving popular partly because many members are earning Qantas Points for purchases they were going to make anyway, plus they’re saving time by not having to go in store.
"We’ve also got a unique offering - thanks to overseas brands including America’s J Crew and Macy’s, and the UK’s Selfridges - because these are brands that don’t have a physical retail presence in Australia."
Neiman Marcus executive Lindy Rawlinson said the department store has been a partner of the mall since its launch last year.
"We have been pleased with the results from our partnership with the Qantas Online Mall – it has certainly increased our reach into Australia."
Local brands joining this month also include Saba, Bonds, Seafolly, Sportscraft and Seed.
The Qantas Online Mall, accessed via qantaspoints.com, offers Frequent Flyer members the chance to earn Qantas Points while shopping online with 29 well-known retailers.
J Crew and Marks & Spencer are among international brands rumoured to be scouting retail stores in Australia.