White Runway has partnered with a bridal designer to launch an exclusive collaboration.
Leah Da Gloria x White Runway is a capsule collection featuring a range of bridesmaids garments in full and cocktail length styles.
White Runway was acquired by retail giant PAS Group in July.
Founder Rebecca Lau March said the collaboration is a welcome addition to the White Runway portfolio.
"We are so excited to unveil Leah’s range exclusive to White Runway.
We know our customers will love Leah’s fashion forward designs that will be available at great price points and feature her signature style."
The hero item is a cocktail length, lace high-neck style with a fitted bodice and ruffle skirt at $750.
White Runway is an online retailer specialising in bridesmaid dresses and evening gowns.
With two permanent showrooms in Sydney and Melbourne, White Runway has plans for store openings in Brisbane, Perth, New York and South Africa by July 2016.