Intimate apparel group Anderson Brockhurst Enterprises (AB Enterprises) has launched what it dubs as 'the world's first perfect knicker'.
The group has developed lingerie collaborations with celebrities including Dita Von Teese, Kylie Minogue and Australian designer Collette Dinnigan.
Priced at $15.00, the brief is available online at theknicker.com and through select lingerie boutiques.
Director and co-founder Helen Anderson said the venture was developed after years of research and feedback.
“Finally a knicker that won’t ride up, is clever in design and stays exactly where it should, we did it and now every woman no matter what shape or size can experience a luxurious finish that is a dream to wear.
“The knicker stretches to fit so there is no uncomfortable restriction, we use especially designed fabrics and laces that are super soft, super stretchy and light to give you that perfect no pantyline result."
Co-founder and creative director Lara Brockhurst said the product has several technical applications.
“We all hate panty lines, so we have engineered styles with very fine elastics and equally fine stitching which ensures that there are no thick ridges to show through your clothes.
"Or in the Precision and Precision Lace knickers there are no elastics at all. The unique fabric is designed to sculpt your bottom without the need for thick elastics.
Available in several variations 'theknicker' range includes: the classic knicker available in black and nude in three styles the classic bikini, classic full-brief and classic hi-cut brief.
The classic lace knicker, available in black and nude in the bikini, the full-brief and the hi-cut brief and accompanies the knicker precision cut available in two variations the classic precision and precision lace available as a hipster, full brief, hi cut brief and g-string styles.