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Country Road has released its first ever teens range.

Speaking at Ragtrader Live Melbourne yesterday, Country Road MD Elle Roseby revealed it came after a review of merchandise categories. 

The new venture completes its lifestyle offer of men's, women's, baby and kids wear lines as well as homewares. 

Country Road's teen offer spans boys and girls aged 8 to 16 with denim, basics, swimwear and basics on offer and most items priced around $49.95.

"We have been on a good business journey and the teen line reflects our commitment to sustainability," Roseby said.

This includes the use of Better Cotton Initiative denim, recycled nylon in swimwear and organic cotton basics.

Stay tuned for more coverage on Country Road's transformation strategy and good business journey.

 

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