Australian online men's tailor InStitchu has opened its first Brisbane CBD showroom in Queen St Mall.
The opening comes straight off the back of its recent launch in Melbourne in a bid to offer customers a traditional tailoring experience.
InStitchu co-founder Robin McGowan said that setting up shop in Brisbane was a case of natural progression for the company.
“We’ve had our eye on Brisbane for a while now and are really excited to bring a new location to our customers in Brisbane.
“Just like Sydney and Melbourne showrooms, our new heritage Queen Street location aims to create a seamless and memorable experience for our customers – with a unique combination of old-world charm and technology.
“While some customers are comfortable providing their measurements and placing their order online, some feel that it’s important to visit a physical store and get a feel for the quality of the fabrics.
“For us it’s about matching the customer with the perfect suit and if we can build the confidence of consumers, it can last throughout many purchases.”
The company has reportedly experienced consistent growth since its launch in 2012 and attributes the surge to an increase in global demand in menswear which is expected to rake in $40 billion in sales in 2019.
Institchu co-founder James Wakefield believes that the company has filled a gap in the market providing both online and in-store services.
“There is huge potential in the bespoke product market.
“Today’s consumers are undergoing a generational shift - becoming more style-conscious and demanding to be different.
“InStitchu caters to the type of shopper who appreciates and prioritises a beautifully crafted product with excellent fit over slavish devotion to trend.
“Our research shows that once fitted in a showroom, the majority of customers will then complete all future orders online.”
Alongside the Brisbane opening, the company currently operates showrooms in Sydney and Melbourne.