These are the Australian fashion brands and bloggers winning at Instagram.
In an Australian first, Instagram has pulled data on the most memorable moments during Mercedes-Benz Fashion Week Australia (MBFWA).
Instagram collated images with the highest engagement and the most used filters by the Australian fashion community.
The analysis was conducted on fashion week-related hashtags, posted between April 12 - 16, 2015.
From this data set, Instagram categorised photos by overall engagement (likes and comments).
Instagram also crunched data set to look for mentions of specific fashion shows to see which received the most overall engagement.
This photo won the week
The top photo of the week was an image taken by Tourism Australia's @Australia account during the Ten Pieces runway show held at the iconic Bondi Icebergs. The pool was emptied to provide a catwalk and front row seating for the fashion pack.
The designers of the week
Ellery's show featuring an intro from the Australian Ballet received the highest engagement, followed by Toni Maticevski and Alice McCall who also created spectacular visually led shows, using shapes, colour and glossy finishes to impress fashion fans on Instagram. The top 10 engagement list was dominated by emerging Australian designers including Ten Pieces, Aje, By Johnny, Bec and Bridge and We Are Handsome and some of Australia's more established designers Steven Khalil and Ginger and Smart also made list.
The filters of the week
Two of Instagram's newly released filters, Ludwig and Crema were the most popular filters used to capture MBFWA's fashion shows. Ludwig, a filter designed to make colours pop and provide sharp contrasts was the most used filter, followed by Crema a more subtle filter, which adds a purple haze. Old favourites Valencia, X-Pro II and Amaro were also used to enhance MBFWA images.
The memorable moments
Other memorable Instagram moments from MBFWA include Gary Pepper Girl's shot of the Sydney Opera House, Sarah Ellen's post from Carriageworks and Sjana Elise Earp's high ponytail image at the We Are Handsome show. International celebrity and model, Georgia May Jagger, shared her MBFWA moment with a post of her sunglasses to the #SGHrunway hashtag.
