Incu Collection is being introduced to market as an extension of fashion and lifestyle business Incu Clothing.
The retailer currently has eight stand-alone stores across the country.
Establishing their business in 2002, twin brothers Brian and Vincent Wu, along with Ben Politt on board in the design department, have applied their knowledge for retail to create a collection.
The range has adopted a close-to-market strategy with curated monthly drops in line with the Australian climate.
It will be available to existing Incu customers in stores, as well as to customers in key multi-brand boutiques across Australia.
It has been designed to wear now with specific attention to detail using luxury fabrications at an accessible price point.