Hugo Boss will extended its product range in Australia to pens this August.
The German menswear and womenswear brand has partnered with Cudworth Enterprises who will officially launch the craftsmen-designed pens and accessories at the International Jewellery Fair in Sydney next month.
The offering will include 14 pen designs combined with complementary accessories such as leather journals, keyrings and USB sticks.
Cudworth Enterprises director Darren Roberts believes it's the right time to strike in the Australian market.
“We’re honored to be introducing such an iconic range of writing instruments and accessories to Australia at this year’s jewellery Trade Fair.
“The combination of undeniable Hugo Boss style and quality craftsmanship of Distri-Brands, manufacturers of top quality pens, makes this the perfect addition to any executive tool-kit.
“We’re looking forward to working with our Australian and New Zealand retailers to bring this exciting range to the antipodean executives.
“We have already opened discussions on the products and we’re excited to be working with new retailers as we add to our stable of executive products for men.”
Stockists interested in snapping up the range will be able to submit orders to Cudworth Enterprises for delivery in late August.