Australian sneakerheads will get the chance to own a pair of Nike's iconic Air Jordans alongside a share in the US company, thanks to a partnership between Sydney sneaker bar Butter and digital US stock brokerage, Stake.
Following the Netflix docu-series The Last Dance which showcased NBA star Michael Jordan's career, Aussies are jumping on Nike shares with an upswing of 35% of Nike trades, valued at $1 million, Stake data indicates.
Stake trading data also reported the number of Aussie Nike traders has increased 45% in H1 2020 as compared to H2 2019.
There are also more Gen Z and Y Nike investors than all older generations combined.
To capitalise on this interest, Stake and Butter will give away 10 collectable sneakers valued at $500 each as well as a Nike company stock valued at US$100.
The sneakers on offer include the Air Jordan 1, the rare Air Jordan 'Fire Red' 4s, Air Jordan 'Grape' 5s and the Air Jordan 13s.
Butter founder Manoli Politis said sneaker trading, much like stock trading, has become a multibillion-dollar worldwide resale market.
"If you think of an Air Jordan release as an IPO, there’s only limited stock available with huge demand, which will drive up the shoe price.
"You can start to see a lot of similarities with trading stocks," he said.
Alongside the partnership, Stake will host an online panel of stock and sneaker traders to discuss the parallels and opportunities to get ahead by trading US stocks and sneakers.