Australian swim and lifestyle brand Seafolly will expand its distribution to 190 countries through a new partnership with Farfetch.
Farfetch is an online luxury fashion retail platform that sells products from over 700 boutiques and brands from around the world.
Seafolly CEO Paul Kotrba said Farfetch’s unrivalled logistics network will expand the brand to an international audience of shoppers.
"We thank our friends at Farfetch and are very excited about launching onto the platform as an opportunity to share the unique spirit of the Australian summer with more women everywhere.
"Seafolly has a strong global wholesale business in over 40 countries that is delivering healthy year on year growth.
"Farfetch is another significant milestone in our strategy to continue to geographically expand our business and become the largest fashion swimwear house in the world.”
Seafolly’s bold prints and current collection will join Farfetch’s mix of fashion brands such as Missoni, Stella McCartney, Dolce & Gabbana, Mara Hoffman, Zimmermann, Matteau, and Hunza G.