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Myer has announced the appointment of a new chief merchandise officer as the brand looks to improve its performance after a dismal 2017.

The department chain revealed that Allan Winstanley will be joining the company to oversee Myer's merchandise buying and planning after previous stops at House of Fraser, Sears and Kmart.

Myer chairman Garry Hounsell said that the new appointment was part of a strategy to improve the financial performance of the company and making Myer more relevant again alongside incoming CEO John King.

“John and Allan represent a formidable and proven team, being two highly experienced executives who are committed to making Myer more relevant again, to improving the financial performance of the company and delivering shareholder value.”

King and Winstanley had previously worked together at the House of Fraser between 2006 and 2014 where they were part of the store's turnaround.

Winstanley is expected to commence with the company on July 2.

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