The Iconic has moved to a new 19,000sqm fulfilment centre in Yennora, NSW.
The new centre, which is the size of three football fields, is part of a strategy to scale over the coming years.
Dubbed the largest ‘fashion wardrobe’ in Australia, it will be home to 700 brands and more than 45,000 different products.
The Iconic chief Patrick Schmidt said the business is now five years old and growing faster than ever.
"We’ve expanded our team significantly, welcomed an influx of new customers shopping our site and app and have on-boarded so many beloved global and local brands that we’ve physically outgrown the warehouse space that saw us through our early years.
"As we prepare for the exciting years ahead we are pleased to have successfully relocated to a much larger and more sophisticated fulfilment centre to support the growth of our business through 2020 and beyond.
"Providing the best experience for our customers means we must continue to offer the best product assortment of fashion and sportswear for men and women.
"This considerably larger space ensures we have the capacity to keep up with demand for the latest styles our customers want, and also supports our commitment to offering industry-defining delivery options to make online shopping joyful, convenient and seamless."