Vinnies Shop will unveil a new flagship store in the heart of Brookvale on September 27.
The 1,000m site is presented in a bright warehouse-style space.
Vinnies NSW CEO Jack de Groot said the charity organisation is on a mission to disrupt retail.
"We are redefining the way people think of opshops, moving them towards a more enticing and inspiring experience.
“While high street retailers are able to take advantage of an omni-channel experience, showcasing coordinated ranges and offering online purchasing, Vinnies still delivers its customer experience through its brick and mortar shops, leaving the choice of look to the imagination of the shopper.
“For our flagship shop we use lifestyle merchandising as the key point of difference, where shoppers can see exactly how treasures found at Vinnies can work in their wardrobes and in their homes.
“We want our customers to have a positive shopping experience because it is key to repeat visits and also encourages them to donate their unwanted, quality items to Vinnies,” he said.
“There are over 250 Vinnies Shops and distribution centres across NSW. The Society relies on sales at our shops because they provide 41% of funding for the work we do in the community, so we really appreciate receiving good quality, often unused, items.”
Last financial year saw a 4% increase in sales in NSW.
This went toward assisting 300,000 people, providing them with over $1.7 million in material aid.
Shops are run by volunteers and staff.
In 2015-16, over 9300 volunteers devoted approximately 1.9 million hours of service.